Founded in Steamboat Springs, Colorado, Ski Town USA, BOLD is deeply rooted in the heart of the skiing world. At BOLD, we embarked on a journey to revolutionize the world of ski goggles. Frustrated by the lack of options between the flimsy $30 goggles and the wallet-crunching $350 ones, we set out to create something different – premium ski goggles that strike the perfect balance between quality and cost.